The Sweet Cause
Breaking bitta practices
Sweet But Bitta is a call to reflect on the lasting impact of plantation slavery, where millions of Africans were forced into labor to build the global sugar economy.
Today, the effects of that history are still deeply felt, as Black communities face disproportionate exposure to affordable, sugar-heavy products while healthier options remain out of reach for many.
Systemic inequalities, from underpayment to limited access to resources, have made these communities especially vulnerable to sugar-related health challenges.
This project seeks to break the cycle of exploitation by honoring the past, exposing the present, and inspiring change toward a sweeter, more just future.
Join the Collective
Your commitment to dietary change keeps our community well
The Collective Effort
Tending to a Sweeter Future
By joining, you commit to supporting better practices around sugar production, labor rights, health education, marketing, and accessibility, especially within historically marginalized communities.
It’s a collective effort to heal the bruises left behind by centuries of injustice, and to nurture a future where sweetness is no longer built on suffering.
Hands and Process
Lead
Winston Howell Jr.
Creator, designer, curator, and creative director
Funders
Winston Howell Sr.
Full project funding and installation assistance - wall structures
Marissa Johnson- Howell
Full project funding
Artistic Contributions
Kyle Gooden
Painting assistance - experimental type
Jada MacMillan
Painting assistance - infographic benches
Chad Walker
3d modeling - chocolate bars
Dane Mclean
Pastry chef - chocolate bars
Jordann Waugh
Actress - woman drinking soda
Marques Watt
Actor - man cutting cane
Chadmark Ketto
Actor - man eating donut
Mural Team
Kimberly Jones
Leanna Dunkley
Shaquila Gunzell
Toni-Ann Loutin
Consultants
Shauna-Gaye Murray-Coke
Guidance and academic consulting
Robert Archer
Guidance and academic consulting
Susan Lee-Quee
Guidance and academic consulting